The Most Important KPIs for E-Commerce Businesses

If you’re running an e-commerce business, you are part of one of the most exciting and expansive aspects of the global economy. No matter what you’re selling – whether product or service — the challenges are constant and the competition is fierce. That’s why it’s important for you to leverage every tool at your disposal. If you’re not making good use of the data provided by your website-hosting platform, it’s time to start. If you know what you’re looking at and what you should be looking for, the information can be invaluable to your decision-making process and your success. The most important data tools provided by your platform are known as Key Performance Indicators (KPIs). If used and interpreted properly, they can help you see what is most (and least) appealing to your customers and to quickly identify problems with your site, directing you to the quickest and most effective solutions to boost revenue. Unfortunately, in the interest of answering every question, these online tools offer so much information that it is easy to get overwhelmed and decide to discard the whole batch, relying instead on instinct. This is a mistake. The secret to getting the most out of the data is to know which of the dozens of KPIs provided are most important, and how to use them. Any easily measurable data that reflects how close you are to attaining your bottom-line business goals and the growth stage of your business is what will be most useful, especially if it can be interpreted at a glance. Though each business’ unique objectives and goals will be determinative, there are some KPIs that are universally valuable. They are the ones that give you a quantifiable measure of overall performance and show you where improvement is most accessible. Surveys of e-commerce professionals have indicated that the top KPIs to track are:

Conversion rate
Customer lifetime value
Customer retention rate
Average order value
Net profit
Cart abandonment rate
Number of orders

Let’s take a look at each so you understand what they are and how looking at them regularly can make a difference to your overall success. Conversion rate Conversion rate is considered the top indicator of success because it is an indicator of how many of the people who come to your site end up buying or in some other way engaging. From a mathematical perspective, it takes your number of visitors who purchase and divides it by the number of visitors overall. Engagement can vary. It may be a sale or it may be a request for more information. It may be the creation of an account or signing up for a newsletter. One way or another, it is an indication that your website is accomplishing what it is supposed to and that your strategy is working. Comparing the strategies and decisions you’ve made about your website – new products, new content, adjustments to the customer experience – to shifts in your conversion rate will provide confirmation of what has worked best. Customer Lifetime Value This metric is a reflection of several others combined. It measures the average order value, how many customers you’ve engaged with, and how many customers return to your site. The higher your customer lifetime value, the greater your connection with the people you are trying to reach. It means that they return to you over and over again when they have a need. It means that you have given them a positive experience. By examining shifts in this indicator you can continue to improve your site’s performance based on shifts you’ve made that make the number grow. Customer Retention Rate Though it is good practice to constantly look for new clients, there is tremendous value in establishing long-lasting relations with your existing client base. A recent study revealed that boosting retention by just 5% can increase profits by a minimum of 25%, and by as much as 95%. The Customer Retention Rate lets you know that the clients you’ve invested in attracting are coming back for more. Average Order Value There’s no mystery to what the average order value metric gauges: it’s the average amount that each customer spends on your site, each time that they visit. The usefulness of this number cannot be underestimated. As you implement new strategies to increase your revenues, the average order value will immediately inform you as to whether they are working or not, and vice versa is true as well – taking measures specifically geared towards bumping up the amount spent on each order (i.e., free shipping for orders over a certain amount, gift cards of increasing value as more is spent) will also raise revenue and profits. Net Profit Of all the indicators that need to be tracked, your net profit is the one that is likely to be most important to you. Revenue and conversions are great, but they are meaningless if you’re not actually making a profit. And if you know that you’re earning, you can make strategic decisions to expand and build on what your metrics have shown you work! Cart Abandonment Rate Anybody who has ever shopped online has put something into their cart and then left it there. Maybe you got distracted, maybe you went to compare prices and found it more cheaply somewhere else, maybe the checkout experience was simply too frustrating. Whatever it is, as an e-commerce entrepreneur yourself you need to know whether that is happening on your site, and if so – why. Cart abandonment represents opportunities and revenues lost. Once you learn that it is happening you can explore the reasons behind it. Maybe it’s your shipping costs. Maybe your payment options are confusing, or there is some kind of lag or bug that you’re not aware of. Most of the reasons behind cart abandonment are easily repaired, and once you take care of them, you’ll see your revenues increase. Number of Orders This metric reflects the average number of orders that each of your active customers makes on your site within a specified period of time. The higher the number the more engaged your clients are, and the more your business and revenues can grow. Having a well-stocked tool chest is great as long as you know what everything is for and what to do with each tool. That’s just as true for hammers and drills as it is for the KPIs provided by your e-commerce business platform. If you need assistance in making good use of the data you’ve been provided, we can help. Contact us today to set up a time to chat.

Posted in Tax

Tax Benefits for Child Daycare Providers and Users

Article Highlights:

Daycare Providers
Simplified Food Deduction
Special Rules for Business Use of the Provider’s Home
Home Sale Consequences
Other Expenses
Other Daycare Provider Issues
Daycare User Credit
Employer Dependent Care Benefits
Other Credit Criteria

Special tax benefits are available for those providing daycare services for children and the parents who pay for those services. This article looks at the various tax deductions daycare providers may use and the childcare tax credit that the parents may claim. DAYCARE PROVIDERS Daycare providers are generally self-employed individuals who provide care in their home, and like other self-employed individuals conducting a business, they are allowed to deduct business expenses, including the following:

Business Use of a Vehicle – Examples of business-related use of a personal vehicle by a daycare provider include taking the kids to the park, on field trips, or to the movies. Also eligible is mileage to purchase supplies and for other business-related travel. What’s deductible is the standard mileage rate (58.5 cents per business mile in 2022, up from 56 cents per mile in 2021) or the prorated business portion of the actual operating expenses for the vehicle. In either case, a contemporaneously prepared log detailing the business trips should be maintained.
Food – Daycare providers can deduct the cost of meals provided to the children (not including meals for their own children). Using a simplified method for the deduction does not require documenting food purchases. This does not preclude a care provider from using the actual expenses if the actual cost is higher and the provider is willing to document the expenses without including food purchased for his or her own family’s use. The simplified meal deduction amounts for 2021 are illustrated in the table below.

Year
States
Breakfast
Lunch
Dinner
Snack

2021
Contiguous StatesAlaskaHawaii
$1.39$2.22$1.62
$2.61$4.24$3.06
$2.61$4.24$3.06
$0.78$1.26$0.91

The rates do not include the cost of nonfood supplies (e.g., utensils), which may be deducted separately. The number of meals per day per child is limited to the amounts below. (The table uses the amounts based upon the rates for contiguous states and will be higher for Alaska and Hawaii.)

Meal
Rate
2021 Allowance

One Breakfast
$1.39
$1.39

One Lunch
$2.61
$2.61

One Dinner
$2.61
$2.61

Three Snacks
$0.78
$2.34

2021 Daily Maximum Per Child

$8.95

If the provider receives some form of reimbursement or subsidy, then the provider may deduct only the part of the simplified rate that exceeds the reimbursed amount.

Business Use of the Home – Self-employed individuals may take a business deduction for the business use of a portion of their home if that portion is used exclusively for business. Daycare facilities are not subject to the exclusive use requirement that applies to other home offices. However, that special rule only applies to providers who:1. Are licensed, certified, registered or approved as a daycare care provider under state law; 2. Have a pending application for licensing, certification, registration, or approval under state law as a daycare provider that has not been denied; or 3. Is exempt from licensing, certification, registration, or approval under state law. Any daycare provider not meeting one of these three requirements is still subject to the exclusive use rules, which will generally prevent them from claiming the deduction unless they use some portion of the home exclusively for daycare purposes, such as a bedroom or a storage area. The daycare facility exception does not apply if the services performed are primarily educational or instructional in nature (e.g., musical instruction). However, the exception does apply if the services are primarily custodial and if the educational, development, or enrichment activities are only incidental to the custodial services. The services must be provided for individuals aged 65 or older, children, or individuals who are physically or mentally incapable of caring for themselves.When calculating the percentage of business use of the home, both the space used to operate the daycare business and the amount of time that the space is used to provide daycare, including preparation and cleaning time, are factors.
Example – Edna uses her living room, kitchen, and bathroom ten hours a day, five days a week to provide licensed daycare services. The home is 2,400 square feet, and the living room, kitchen and bathroom are a combined 1,400 square feet. The exclusive use requirement doesn’t apply. Edna’s percentage use of her home for business is determined as follows:

Once the percentage is determined, all the home expenses, including interest, real property taxes, home insurance, maintenance, utilities, and depreciation, are summed up and multiplied by the percentage to determine the deduction for the business use of the home. If the home is rented, the rent expense replaces the interest, taxes, and depreciation. After determining the deduction, it is further limited to the gross income from the daycare operation, and if limited by the gross income, there is a specific order in which the home expenses can be used (not discussed in this article).  Claiming the business use of the home deduction will also impact any future sale of the home. For taxpayers who own and use their home for two years out of the five years prior to the sale, they can generally exclude up to $250,000 ($500,000 if married filing jointly) of any resulting gain. However, any depreciation claimed or that could have been claimed after May 15, 1997, cannot be excluded and, as a result, will be taxable to the extent of any gain from the sale.
Example: A care provider is entitled to claim $1,000 per year of home depreciation, and she operates that business for ten years, claiming a total of $10,000 in depreciation. Whenever she ultimately sells her home, the $10,000 cannot be included in the excluded gain and will always be treated as a taxable capital gain, to the extent of any home sale gain.

Other Expenses – Other expenses include just about any expense that has to do with operating the daycare facility, including, for example:
o Advertising o Business banking account fees o Daycare licensing o Daycare organization membership expenses o Seminars and education related to operating a daycare center o Business insurance o Games and toys o Supplies, diapers, wipes, and cleaning supplies o Phone service o Prorated Internet service o Field trip expenses o Payroll for employees

Additional important tax issues apply to daycare providers: Self-Employment Tax – Like all self-employed taxpayers, daycare providers must pay self-employment tax, which is made up of the Social Security tax of 12.4% on the first $147,000 (2022) of profit from the business and a 2.9% Medicare tax on all the profits. Plus, there is an additional 0.9% Medicare tax on the extent to which the profits exceed $200,000 for single taxpayers, $250,000 for married taxpayers filing jointly, and $125,000 for married taxpayers filing separately. In addition, half of the self-employment tax can be deducted from gross income.
Qualified Business Income Deduction – Most business owners are allowed a deduction equal to 20% of their qualified business income (QBI). This deduction is most commonly known as the pass-through income deduction because it applies to income from business pass-through entities such as partnerships and S-corporations but also includes income from sole proprietorships reporting on Schedule C of Form 1040. It is sometimes referred to as the Section 199A deduction. The computation can be quite complicated and includes limitations on the deduction at the entity level and then again when the deductions from all entities of the taxpayer are combined and is further subject to a limitation based on the taxpayer’s taxable income. While the deduction doesn’t reduce the amount of the business income on which self-employment tax is paid, it does lower the individual’s income that is subject to income tax. In many cases, this deduction can be very beneficial for a taxpayer operating a daycare business. Retirement Plan Contributions – Profits from a daycare business qualify for IRA contributions and self-employed retirement plans, allowing daycare providers to put away substantial amounts for their future retirement.Medical Insurance Above-the-Line Deduction – While most taxpayers must itemize their deductions to deduct the cost of their medical insurance, self-employed taxpayers – including daycare providers, to the extent of the profits from their business – can deduct the premiums from their adjusted gross income and avoid the 7.5% of AGI medical expense haircut when itemizing deductions. Employer Identification Number – Most daycare clients can claim a tax credit for the cost of daycare. However, to do so, they must include either the daycare provider’s Social Security number (SSN) or an employer identification number (EIN) on their tax returns. It is a best practice in this age of ID theft for an individual operating a daycare business not to give out their SSN to their clients and instead obtain and use an EIN (even if they don’t have employees).
DAYCARE USER
If you use the services of daycare providers you may qualify for a tax credit if the expense is an “employment-related” expense, i.e., it must enable you or your spouse, if married, to work or look for work, and it must be for the care of a child, stepchild, foster child, brother, sister, or stepsibling (or a descendant of any of these) who is under 13, lives in your home for more than half the year, and does not provide more than half of his or her own support for the year. Married couples must file jointly, and both spouses must work (or one spouse must be a full-time student or disabled) to claim the credit. The age restriction does not apply if the individual is disabled (isn’t physically or mentally able to care for him- or herself) and qualifies as your dependent. There are some situations when a disabled individual may qualify even if not your dependent; check with this office for details.The child for whom you paid the care expenses must be your dependent. So, for example, if you are divorced and your ex-spouse claims your child who lives with your former spouse as a dependent, you may not claim the childcare credit even if you pay some or all of the childcare expenses. On the other hand, under a special rule for divorced or separated parents, if you are the custodial parent, even if you cannot claim the child as a dependent, you would be eligible to claim the credit for the qualified childcare expenses you paid.The qualifying expenses are limited to your income from working and, if you are married, the expenses are limited to the lower of your or your spouse’s income from working. However, under certain conditions, when one spouse has no actual income from working and that spouse is a full-time student or disabled, that spouse is considered to have a monthly income of $250 (if the couple has one qualifying child) or $500 (for two or more qualifying children). This means the income limitation is essentially removed for a spouse who is a student or disabled all year.The qualifying expenses can’t exceed $3,000 per year if you have only one qualifying child, while the limit increases to $6,000 per year if you have two or more qualifying persons. (These amounts were substantially higher for 2021, but Congress has not extended the pandemic relief provisions that lead them to enhance the credit for 2021. The 2021 expenses are capped at $8,000 for one and $16,000 for two or more qualifying individuals.)If there are two children, the care expenses need not be divided equally. For example, if you paid $2,500 in qualified expenses for the care of one child and $3,500 for the care of another child, the $6,000 can be used to determine the credit. The credit is computed as a percentage of qualifying expenses – in most cases, 20%. See the table below for the credit percentages based on the taxpayer’s adjusted gross income. For 2021 only, the credit rate for most filers was 50% of the expenses. Thus, the maximum credit was $4,000 for one qualifying child and $8,000 for two or more children (or other qualifying individuals). This increase in the credit was targeted at lower-income taxpayers, so it includes a phaseout provision whereby the 50% credit rate begins to phase out when the taxpayer’s AGI reaches $125,000 (one percentage point for each $2,000 above the $125,000 threshold), but the rate isn’t reduced below 20% until the AGI reaches $400,000, at which point the credit phaseout picks up again.
AGI Adjusted Applicable Percentage (for other than 2021)

AGI Over
But Not Over
Applicable Percent
AGI Over
But Not Over
Applicable Percent

0
15,000
35
29,000
31,000
27

15,000
17,000
34
31,000
33,000
26

17,000
19,000
33
33,000
35,000
25

19,000
21,000
32
35,000
37,000
24

21,000
23,000
31
37,000
39,000
23

23,000
25,000
30
39,000
41,000
22

25,000
27,000
29
41,000
43,000
21

27,000
29,000
28
43,000
No Limit
20

Example: Al and Janice both work, with combined earned income more than $50,000 for the year. Janice has a part-time job, from which she earns $10,000 for the year. Her work hours coincide with the school hours of their 11-year-old daughter, Susan, so while school is in session, Al and Janice incur no childcare expenses for Susan. However, during the summer vacation period, they place Susan in a day camp program that costs $4,000. Since the expense limitation for one child is $3,000, their childcare credit would be $600 (20% of $3,000).
The credit will reduce your tax bill dollar for dollar. Thus, in the above example, Al and Janice would pay $600 less in taxes by virtue of the credit. However, the credit can only offset income tax and alternative minimum tax liability, and any excess is not refundable. The credit cannot be used to reduce self-employment tax, if you are self-employed, or a myriad of other taxes.  Generally, the childcare credit is nonrefundable. However, for 2021, it is fully refundable if the taxpayer’s primary residence (or at least one spouse on a joint return) is in the U.S. for more than half the year. Employer Dependent Care Benefits – Some employers provide dependent care assistance programs to help their employees with the cost of daycare. Payments under these plans used by employees to pay dependent care expenses are excludable from employees’ income, up to the lower of:
The employee’s earned income (for married employees, this is the earned income of the lower-paid spouse) or
$5,000 ($2,500 for married filing separate). (For 2021 only, these amounts were increased to $5,250 for married separate and $10,500 for other filing statuses.)

Because reimbursement up to these limits is excludable from income, the benefits the employee receives are treated as reimbursement for daycare expenses that reduce the expense limits of $3,000 for one child and $6,000 for two or more children. Reimbursement more than these limits is taxable to the employee and does not reduce qualified expenses for the credit.
Other Credit Criteria:

Age of the Child – If the qualifying child turns 13 during the year, only the care expenses paid for the child for the part of the year when he or she was under age 13 qualify.
Day Camps – Many working parents must arrange for care for their children under 13 years of age (or any age if disabled) during school vacation periods. A popular solution — with a tax benefit — is a day camp program. The cost of day camp can count as an expense toward the child and dependent care credit. But expenses for overnight camps do not qualify. Also, not eligible are expenses paid for summer school or tutoring programs.
Both Parents Working in an Unincorporated Business- When both spouses of a married couple are jointly involved in an unincorporated business, it is common, but incorrect, for all that business’s income to be reported as just one spouse’s income. As a result, they lose the benefits of the childcare credit, which requires both spouses to have income from working. However, here are a couple of ways to remedy this situation.
o   One option is to file a partnership return for the activity, in which case each spouse will receive a K-1 that reports his or her share of the net profit.
o   Another approach avoids the necessity of filing a partnership return and is probably less complicated. This is done by making a qualified joint-venture election, in which each spouse elects to file a separate Schedule C for his or her respective share of the business. This gives each spouse self-employment income for the purposes of the self-employment tax and for claiming the childcare credit.
A qualified joint venture refers to any joint venture involving the conduct of a trade or business if:
(1) The only members of the joint venture are spouses,
(2) Both spouses materially participate in the trade or business, and
(3) Both spouses elect to apply this rule.
Generally, to meet the material participation requirement, each spouse will have to participate in the activity for 500 hours or more during the tax year.
However, a business owned and operated by spouses through a limited liability company (LLC) does not qualify for the qualified joint venture election.

School Expenses – Only school expenses for a child below the kindergarten level are considered qualifying expenses for this credit.
In-Home Care Providers -If the daycare is provided in a taxpayer’s home, the daycare provider is considered a household employee. If you are a household employer, you may have to withhold and pay Social Security and Medicare tax as well as pay federal unemployment tax and issue the caregiver a W-2 form. However, if the caregiver provides the services in his or her home, the caregiver would not be considered your household employee.
Records Required – To claim the credit on your tax return, you will need to provide the care provider’s name, address, and tax ID number. No credit is allowed without that information. If you have more than one child who qualifies you for the childcare credit, you must also show the expenses paid for each child, up to the $6,000 total maximum allowance. If your state allows a childcare credit, additional information, such as the care provider’s phone number, may be required.

This has been an overview of the various tax issues related to daycare from the perspectives of both the provider and the recipient of daycare services. However, as in everything taxes, many more rules and issues exist than could be included in this article. So, for information about how your state deals with the issue and questions about how the daycare will impact your taxes, please give this office a call.

Posted in Tax

Thinking of Tapping Your Retirement Savings? Read This First

Article Highlights:

Tapping Your Retirement Savings
Traditional IRAs and Qualified Retirement Plans
Simple IRAs
Early-Withdrawal Penalties
Reduction in Retirement Savings
Exceptions from the Early-Withdrawal Penalty
Roth IRAs

Your 401(k), IRA or other retirement accounts may be a tempting source for cash if you find yourself short of funds or have a major purchase you are considering. But withdrawing money from a traditional IRA or qualified retirement account before you reach age 59 1/2 may not be the best idea, as you will likely pay both income tax and a 10% early-distribution tax (also referred to as a penalty) on any previously untaxed money that you take out. Withdrawals you make from a SIMPLE IRA before age 59 1/2, and those you make during the 2-year rollover restriction period after establishing the SIMPLE IRA, may be subject to a 25% additional early-distribution tax instead of the normal 10%. The 2-year period is measured from the first day that contributions are deposited. These penalties are just what you’d pay on your federal return; your state may also charge an early-withdrawal penalty in addition to the regular state income tax. Thus, before making any withdrawals from a traditional IRA or other retirement plans, including a 401(k) plan, a 403(b) tax-sheltered annuity plan, or a self-employed retirement plan, there are two things you should carefully consider: (1) you are taking funds, and their future appreciation, from your retirement savings which can impact your future retirement lifestyle. (2) You will be creating unnecessary taxes and penalties which will increase the amount you will need to withdraw to obtain your needed funds. If you have decided to make a retirement account withdrawal, there are a number of exceptions to the 10% early-distribution tax; these depend on whether the money you withdraw is from an IRA or a retirement plan. However, even if you are not subject to the 10% penalty, you will still have to pay taxes on the distribution. The following exceptions may help you avoid the penalty:

Withdrawals from any retirement plan to pay medical expenses – Amounts withdrawn to pay unreimbursed medical expenses are exempt from penalty if they would be deductible on Schedule A during the year and if they exceed 7.5% of your adjusted gross income. This is true even if you claim the standard deduction and do not itemize deductions.
Withdrawals from any retirement plan as a result of a disability – You are considered disabled if you can furnish proof that you cannot perform any substantial gainful activities because of a physical or mental condition. A physician must certify your condition.
Withdrawals up to $5,000 from any retirement plan related to birth or adoption – Distributions that are penalty-free are those you made during the one-year period beginning on the date on which your child is born or on which the legal adoption of an eligible adoptee (an individual under age 18 or who is physically or mentally incapable of self-support) is finalized. For married couples, the $5,000 limit applies to each spouse who takes a distribution from their retirement plan.
IRA withdrawals by unemployed individuals to pay medical insurance premiums – The amount that is exempt from penalty cannot be more than the amount you paid during the year for medical insurance for yourself, your spouse, and your dependents. You also must have received unemployment compensation for at least 12 consecutive weeks during the year you made the withdrawal or the following year.
IRA withdrawals to pay higher education expenses -Withdrawals made during the year for qualified higher education expenses for yourself, your spouse, or your children or grandchildren are exempt from the early-withdrawal penalty.
IRA withdrawals to buy, build, or rebuild a first home – Generally, you are considered a first-time homebuyer for this exception if you had no present interest in a main home during the 2-year period leading up to the date the home was acquired, and the distribution must be used to buy, build, or rebuild that home. If you are married, your spouse must also meet this no-ownership requirement. This exception applies only to the first $10,000 of withdrawals used for this purpose. If married, you and your spouse can each withdraw up to $10,000 penalty-free from your respective IRA accounts.
IRA withdrawals annuitized over your lifetime – To qualify, the withdrawals must continue unchanged for a minimum of 5 years, including after you reach age 59 1/2.
Employer retirement plan withdrawals – To qualify, you must be separated from service and be age 55 or older in that year (there’s a lower limit of age 50 for qualified public-service employees such as police officers and firefighters) or, regardless of age, elect to receive the money in substantially equal periodic payments after your separation from service.

You should be aware that the information provided above is an overview of the penalty exceptions and that conditions other than those listed may need to be met before qualifying for a particular exception, and there are other exceptions not covered in this article. You should also consider that you may be able to withdraw funds from a Roth IRA without tax or penalties depending upon certain circumstances which include whether the contributions to the Roth were regular, rollover, or conversion contributions; your age; and how long the funds have been in the Roth IRA. Generally, there is no tax when regular contributions to a Roth IRA are withdrawn. You are encouraged to contact this office before tapping your retirement funds for uses other than retirement. Distributions are most often subject to both normal taxes and other penalties, which can take a significant bite out of the distribution. However, with carefully planned distributions, both the taxes and the penalties can be minimized. Please call for assistance.

Cash Flow Solution for Seniors

Article Highlights:

Reverse Mortgages
Reverse Mortgage Terms
When Is the Interest Deductible?
Who Deducts the Interest?
Other Options

The annual inflation rate in the U.S. accelerated to 7.5% in January of 2022, the highest since February of 1982, hitting those on fixed retirement income, namely seniors, the hardest. On top of escalating living expenses due to inflation, some retirees are faced with a significant amount of debt and inadequate income. Some seniors that have a mortgage on their home have retirement income too low to cover the mortgage payments and have enough left over to be able to enjoy their golden years. Are there any remedies for this situation? One possibility for those who have built up equity in their primary (main) home is to obtain a ‘reverse mortgage,’ as this type of mortgage considers the homeowner’s equity. The loan is not due until the homeowner passes away or moves out of the home. If the homeowner dies, the heirs can pay off the debt by selling the house, and any remaining equity goes to them. If at that time the loan balance is equal to or more than the value of the home, the repayment amount is limited to the home’s worth. If the borrower is married and dies before their spouse, the surviving spouse must begin or continue to occupy the home as their primary residence to keep the reverse mortgage, and the surviving spouse will need to establish proof of their legal right to stay in the home. If the spouse isn’t named as a borrower on the reverse mortgage, the loan may be due upon the borrower’s death, even if the spouse continues to live in the home. Only borrowers aged 62 years and over with equity in the home can qualify for a Federal Housing Administration-backed loan of this type. Some private lenders have a different age requirement. Since the reverse mortgage must be a first trust deed, any existing loans on the home must be paid off with separate funds or with the proceeds from the reverse mortgage. The amount that can be borrowed is based upon age – the older the borrower, the larger the reverse mortgage can be and the lower the interest rate. The loan amount will also depend on the value of the home, interest rates, and the amount of equity built up. Over time, the amount of the loan will increase as the deferred interest payments, loan fees not paid up-front, and servicing fees are added to the original loan amount. The borrower has the option of taking the loan as a lump sum, a line of credit, or fixed monthly payments. In addition, the money generally can be used for any purpose, without restrictions imposed, so long as any prior mortgage on the home has been paid off. To determine whether the interest on a reverse mortgage is tax-deductible, these factors are considered:
Interest (regardless of type) is not deductible until paid. A reverse mortgage loan is not required to be repaid if the borrower lives in the home. Therefore, the interest on a reverse mortgage is not deductible by anyone until the loan is paid off.
Unless there is an existing acquisition loan on the property, the reverse mortgage loan would be an equity debt and interest on equity debt is not currently deductible.
So, who deducts the interest when the loan is paid off?
Debtor – If the borrower pays off the loan while still living, the borrower, if itemizing deductions, is the one who deducts the sum of the interest they would have been entitled to deduct each year had it been paid, subject to the limitations discussed in 1 & 2 above. Estate – After the borrower passes away and their estate pays off the loan, the estate would deduct the interest on its income tax return. The amount deductible would be the sum of the interest the borrower would have been entitled to deduct each year had the borrower paid it, subject to the limitations discussed in 1 & 2 above. Beneficiary – If the beneficiary who inherits the home pays off the mortgage, the interest would be deductible as an itemized deduction on that individual’s personal 1040 income tax return for the payoff year. The amount deductible would be the sum of the interest the borrower would have been entitled to deduct each year had they paid it, subject to the limitations discussed in 1 & 2 above. If there is more than one beneficiary who pays off the mortgage, any beneficiaries who itemize deductions on their personal 1040s would be allowed to deduct their share of the allowable interest in proportion to the amount of the loan that each has paid off.
Reverse mortgages have brought financial security to many seniors so that they can live a comfortable life. If you are a senior who is struggling with your finances, carefully explore your options, including the possibility of a reverse mortgage. However, reverse mortgages should be approached with caution and other options explored first. For instance, some reverse mortgages may be more expensive than traditional home loans, and the upfront costs can be high, especially if you don’t plan to be in your home for a long time or only need to borrow a small amount. Also, since you remain the owner of the home, you continue to be responsible for paying property taxes, insurance, utilities, maintenance, and other expenses related to the home. Failing to pay these expenses could result in the lender requiring the reverse mortgage to be repaid. If you would like to explore your options for increasing your cash flow or have questions about reverse mortgages, please give this office a call.

Charitable Tax Deduction Peculiarities

Article Highlights:

Charity Auctions
Use of an Asset
Charity Volunteer
Away-From-Home Travel Expenses
Entertainment
Vehicle Use
Uniforms
Vehicle Donations
Valuing Non-cash Contributions
Documentation

Charitable contributions are deducted as part of a taxpayer’s itemized deductions on IRS Schedule A, except for the special 2020 and 2021 provisions that allow up to $300 ($600 for married taxpayers filing jointly for 2021) of cash donations as a deduction for non-itemizers. Charitable contributions can take many forms, and some are unusual or misunderstood. The following includes issues that a taxpayer may encounter related to non-cash contributions. Charity Auctions – It is not uncommon for charitable organizations to conduct charity auctions where individuals contribute items to be auctioned off that others bid on, with the proceeds going to the charity. Frequent questions arise related to the charitable income tax deduction for those contributing items for the auction and for those that were winning bidders who purchased items at the charitable auction. As with most things tax, the answers can be convoluted.
Donors – Generally a donor will be eligible for a charitable deduction equal to their basis in the item contributed, not its current fair market value (FMV).
Example 1: A donor purchased an antique vase several years ago for $400 and contributed it for a charity auction. The antique’s current fair market value is $2,000, and the high bid at the auction was $3,000. The donor is only entitled to a charity deduction of $400.
Sometimes a donor will contribute the use of property, such as use of the donor’s timeshare or vacation rental. Unfortunately, per IRS regulations, granting an individual use of property while retaining ownership does not constitute a charitable gift and no charitable deduction is permitted. Nevertheless, the donor may deduct the cost of maintaining a personally owned asset to the extent its use relates to providing services for the charity. Purchaser – The winning bidder may claim a charitable contribution deduction only for the excess of the purchase price paid for the item over its fair market value.
Example 1 (continued): The purchaser of the antique vase would be allowed a charitable contribution deduction of $1,000, the difference between their winning bid of $3,000 and the FMV of $2,000.

Charity Volunteer – If individuals volunteer their time to a charitable organization, they probably qualify for some tax breaks. Although no tax deduction is allowed for the value of services performed for a qualified charity or federal, state or local governmental agency, some deductions are permitted for out-of-pocket costs incurred while performing the services. The following are some examples:
Away-From-Home Travel Expenses – Away-from-home travel expenses while performing services for a charity include out-of-pocket round-trip travel costs, taxi fares, and other costs of transportation between the airport or station and hotel, plus 100% of lodging and meals. These expenses are only deductible if there is no significant element of personal pleasure associated with the travel or if the services for a charity do not involve lobbying activities. Entertainment – The cost of entertaining others on behalf of a charity, such as wining and dining a potential large contributor are allowed (but the costs of the volunteer’s own entertainment and meals are not deductible). Vehicle Use – If the volunteer uses their car or other vehicle while performing services for a charitable organization, they may deduct their actual unreimbursed expenses that are directly attributable to the services, such as gas and oil costs but not repairs, or deduct a flat 14 cents per mile for the charitable use of their car. Parking fees and tolls are also deductible. Uniforms – Volunteers can deduct the cost of a uniform they wear when doing volunteer work for the charity, as long as the uniform has no general utility. The cost of cleaning the uniform can also be deducted.
There are some misconceptions as to what constitutes a charitable deduction, and the following are frequently encountered issues:
Depreciation – No deduction is allowed for the depreciation of a capital asset as a charitable deduction. This includes vehicles and computers.
Example 2: Kathy volunteers as a member of the sheriff’s mounted search and rescue team. As part of volunteering, Kathy is required to provide a horse. Kathy is not allowed to deduct the cost of purchasing her horse or to depreciate the value of her horse. She can, however, deduct uniforms, travel, and other out-of-pocket expenses associated with the volunteer work.
Use of an Asset – A taxpayer who buys an asset and uses it while performing volunteer services for a charity can’t deduct its cost if he or she retains ownership of it. That’s true even if the asset is used exclusively for charitable purposes.
To verify volunteer charitable contributions:

Get written documentation from the charity about the nature of your volunteering activity and the need for related expenses to be paid. For example, if you travel out of town as a volunteer, request a letter from the charity explaining why you’re needed at the out-of-town location.
You should submit a statement of expenses to the charity if you are paying out of pocket for substantial amounts, preferably with a copy of the receipts. Then, arrange for the charity to acknowledge the amount of the contribution in writing.
Maintain detailed records of your out-of-pocket expenses—receipts plus a written record of the time, place, amount, and charitable purpose of the expense.

Donating a Vehicle to Charity – A few years back, this was a popular type of charitable donation promoted by many charities. However, vehicle donations were so abused by taxpayers claiming values higher than what the vehicles were worth that Congress had to step in. The result is several rules that, in some cases, limit the amount of the charitable deduction. Although not as prevalent as in the past, there are still charities that solicit contributions of vehicles. For taxpayers that contribute to a charity a motor vehicle (or a boat or airplane), the deduction is limited for those vehicles with a claimed value exceeding $500 by making it dependent upon the charity’s use of the vehicle and imposing higher substantiation requirements. If the charity sells the vehicle without any ‘significant intervening use’ to substantially further the organization’s regularly conducted activities or without any major repairs, the donor’s charitable deduction can’t exceed the gross proceeds from the charity’s sale of the vehicle. Examples of qualifying significant intervening use include delivering meals to the needy or elderly every day for a year or driving 10,000 miles during a one-year period while delivering meals. The gross proceeds limitation on a donor’s auto contribution deduction doesn’t apply if the charity sells it at a price significantly below FMV (or gives it away) to a needy individual. This exception applies only if supplying a vehicle to a needy individual directly furthers the donee’s charitable purpose of relieving the poor and distressed or the underprivileged who need a means of transportation. In this case, the fair market of the vehicle is used to determine the amount of the contribution. Additionally, a deduction for donated vehicles whose claimed value exceeds $500 is not allowed unless the taxpayer substantiates the contribution with a contemporaneous written acknowledgment from the donee (charitable organization). To be contemporaneous, the acknowledgment must be obtained within 30 days of either (1) the contribution or (2) the disposition of the vehicle by the donee organization. The donor must include a copy of the acknowledgment with the tax return on which the deduction is claimed. Acknowledgment by the donee organization must include whether the donee organization provided any goods or services in consideration of the vehicle as well as a description and a good-faith estimate of the value of any such goods or services or, if the goods or services consist solely of intangible religious benefits, a statement to that effect. Form 1098-C incorporates all the required acknowledgment elements for the donee to complete. The donor is required to attach copy B of the 1098-C to his or her federal tax return when claiming a deduction for contribution of a motor vehicle, boat, or airplane. Valuing Non-cash Contributions – One of the most common and abused tax-deductible charitable contributions encountered is that of household goods and used clothing. The major complication of this type of contribution is establishing the dollar value of the contribution. According to the tax code, this is the fair market value (FMV), which is defined as the value that a willing buyer would pay a willing seller for the item. FMV is not always easily determined and varies significantly based upon the condition of the item donated. For example, compare the condition of an article of clothing you purchased and only wore once to that of one that has been worn many times. The almost new one certainly will be worth more, but if the hardly worn item had been purchased a few years ago and has become grossly out of style, the more extensively used piece of clothing could be worth more. In either case, the clothing article is still a used item, so its value cannot be anywhere near as high as the original cost. Determining this value is not an exact science. The IRS recognizes this issue and, in some cases, requires the value to be established by a qualified appraiser. Remember that when establishing FMV, any value you claim can be challenged in an audit and that the burden of proof is with you (the taxpayer), not with the IRS. For substantial noncash donations, it might be appropriate for you to visit your charity’s local thrift shop or even a consignment store to get an idea of the FMV of used items. Documentation – The next big issue is documenting your contribution. Many taxpayers believe that the doorknob hanger left by the charity’s pickup driver is sufficient proof of a donation. Unfortunately, that is not the case, as a United States Tax Court case (Kunkel T.C. Memo 2015-71) pointed out. In that case, the court denied the taxpayer’s charitable contributions, which were based solely upon doorknob hangers left by the drivers who picked up the donated items for the charities. The court stated that ‘these doorknob hangers are undated; they are not specific to petitioners; they do not describe the property contributed; and they contain none of the other required information.’ The IRS requires the following documentation for noncash contributions based on the total value of the donation:
Deductions of Less Than $250 – A taxpayer claiming a noncash contribution with a value under $250 must keep a receipt from the charitable organization that shows:
The name of the charitable organization,
The date and location of the charitable contribution, and
A reasonably detailed description of the property.
Note: The taxpayer is not required to have a receipt if it is impractical to get one (for example, if the property was left at a charity’s unattended drop site).

Deductions of At Least $250 But Not More Than $500 – If a taxpayer claims a deduction of at least $250 but not more than $500 for a noncash charitable contribution, he or she must keep an acknowledgment of the contribution from the qualified organization. If the deduction includes more than one contribution of $250 or more, the taxpayer must have either a separate acknowledgment for each donation or a single acknowledgment that shows the total contribution. The acknowledgment(s) must be written and must include:
The name of the charitable organization,
The date and location of the charitable contribution,
A reasonably detailed description of any property contributed (but not necessarily its value), and
Whether the qualified organization gave the taxpayer any goods or services because of the contribution (other than certain token items and membership benefits).
If the charitable organization provided goods and/or services to the taxpayer, the acknowledgment must include a description and a good faith estimate of the value of those goods or services. If the only benefit received was an intangible religious benefit (such as admission to a religious ceremony) that generally is not sold in a commercial transaction outside the donative context, the acknowledgment must say so, and in this case, the acknowledgment does not need to describe or estimate the value of the benefit. Deductions Over $500 But Not Over $5,000 – If a taxpayer claims a deduction over $500 but not over $5,000 for a noncash charitable contribution, he or she must attach a completed Form 8283 to the income tax return and must provide the same acknowledgment and written records that are required for contributions of at least $250 but not more than $500 (as described above). In addition, the records must also include:
How the property was obtained. (For example, purchase, gift, bequest, inheritance, or exchange),
The approximate date the property was obtained or—if created, produced, or manufactured by the taxpayer—the approximate date when the property was substantially completed, and
The cost or other basis, and any adjustments to this basis, for property held for less than 12 months and (if available) the cost or other basis for property held for 12 months or more (this requirement, however, does not apply to publicly traded securities).
If the taxpayer has a reasonable case for not being able to provide information on either the date the property was obtained or the cost basis of the property, he or she can attach a statement of explanation to the return. Deductions Over $5,000 – These donations require time-sensitive appraisals by a ‘qualified appraiser’ in addition to other documentation. When contemplating such a donation, please call this office for further guidance about the documentation and forms that will be needed.
If you have questions related to deducting or documenting charitable contributions, please give the office a call.